For Patty Cakes Specialty Cake Co, I started by designing their logo. From there, I created the Style Guide with a primary and secondary logo, submark, brand colors and typefaces. This really gave me their brand vision. I added an Order Form for their business, and because I love surface pattern design, I created a cute stationary pattern to the envelope.
Patty Cakes Logo
Order Form
Branding Style Guide
Logo Process Sketches