Bonita Vida Coffee Bag
The Bonita Vida Coffee bag/brand called for something slightly sophisticated but also fun with a Mexican vibe. I started with research and sketches before finalizing my direction. I also created the bag die line. For brand colors, I went with an earthy terracotta and plum color scheme. For that Mexican flair, the lace and flags give it just the right amount of Mexico!
Bag front
Bag back
Merchandise Mockup
Composite Layout- One of the things I always strive for is smart and eye-catching layouts. And I pay attention to margins because the little details really make a huge difference in the final product.
Process Sketch
Brand Guide