For Gelato Palace, I began by creating a B&W logo and then added color. To give it a personal touch, I hand drew the calligraphy and added contrasting typography. Below you find a stationary kit, magazine ad, presentation folder, brochure and annual report. My process included research, sketches and lots of computer edits. Overall, I think I was successful at creating a brand that is approachable and fun, yet sophisticated and professional.